Website design is important but how important? Many will tell you it is as important as the SEO part which follows. However, there is a steady opinion that website design is more important than SEO. Let us take that angle into consideration today.
What does SEO do? It promotes your website. It makes the site discoverable in various online searches. Then the traffic comes to the site. However, if the traffic, or a user, sees no value in the website, he wont click on your website even if it comes up in the next search. Thus, the SEO becomes worthless.
What value are we talking about? Firstly, the visual aesthetics. If the first impression is bad, the final impression will be the same. If the design is good and attractive, the user will like it and will return to your website.
Secondly, usability. By usability, we mean how easily the user can navigate the website. It should be intuitive. As you are not the only website on the particular topic, the user wants to spend to extra sweat in figuring out how to move around on your site. Make him at ease, then only your user interface is perfectly done.
As the leading website design company in Essex we realised, the third point is the content. However beautifully your website has been designed, if it doesn't provide the user with what he seeks, he will not pay a second visit to the website.
Considering all these issues, we can't deny, at times, website design is much more important than SEO.
What does SEO do? It promotes your website. It makes the site discoverable in various online searches. Then the traffic comes to the site. However, if the traffic, or a user, sees no value in the website, he wont click on your website even if it comes up in the next search. Thus, the SEO becomes worthless.
What value are we talking about? Firstly, the visual aesthetics. If the first impression is bad, the final impression will be the same. If the design is good and attractive, the user will like it and will return to your website.
Secondly, usability. By usability, we mean how easily the user can navigate the website. It should be intuitive. As you are not the only website on the particular topic, the user wants to spend to extra sweat in figuring out how to move around on your site. Make him at ease, then only your user interface is perfectly done.
As the leading website design company in Essex we realised, the third point is the content. However beautifully your website has been designed, if it doesn't provide the user with what he seeks, he will not pay a second visit to the website.
Considering all these issues, we can't deny, at times, website design is much more important than SEO.