PPC Agencies claim to create wonders for your digital marketing campaign. However, ask them a few questions which will reveal their true potential. What are these questions? Let's list those.
• How many clients you have handled? If they have a verifiable list of clients, they will surely share it with you without any hesitation. Moreover, they will show you the present clients and their performances as well. You should verify a few random clients and ask them how this agency have handled their clients.
• How much do they spend and on what campaigns? Don't make any mistake, pay per click is not the only campaign mode which Google offers. They also offer other lesser used campaign modes like pay per view or pay per conversion. Pay per view, or the more modern pay per viewable impression, is great for creating brand recognition or popularising a new offer. Pay per conversion is great if you want to pay only when a conversion is done. If the agency is talking about these modes of advertising as well, then they are probably good. However, there are only a few PPC agencies in London who will talk of these.
• How do you select my target customers? If the agency is knowledgeable about campaign set up, they will know that there are multiple ways to find target in paid campaigns. Targets can be found using their affinity section, using particular categories of websites or even by selecting websites manually.
• How many clients you have handled? If they have a verifiable list of clients, they will surely share it with you without any hesitation. Moreover, they will show you the present clients and their performances as well. You should verify a few random clients and ask them how this agency have handled their clients.
• How much do they spend and on what campaigns? Don't make any mistake, pay per click is not the only campaign mode which Google offers. They also offer other lesser used campaign modes like pay per view or pay per conversion. Pay per view, or the more modern pay per viewable impression, is great for creating brand recognition or popularising a new offer. Pay per conversion is great if you want to pay only when a conversion is done. If the agency is talking about these modes of advertising as well, then they are probably good. However, there are only a few PPC agencies in London who will talk of these.
• How do you select my target customers? If the agency is knowledgeable about campaign set up, they will know that there are multiple ways to find target in paid campaigns. Targets can be found using their affinity section, using particular categories of websites or even by selecting websites manually.