Almost every SEO company on the internet claims to perform every SEO job for your website. Thus, before you hire any SEO company to perform those duties for you, it is really important that you determine the best suited company for your purpose. It is impossible not to find a good SEO company in Essex but you should not trust those who ‘guarantee’ the ranking for your website, that too, within a fixed time-frame.
Google continuously changes the algorithm and presently, more than two hundreds factors are checked before deciding the where the website shall be in the search result page. No SEO company can provide any guarantee because while they do their best to influence the major ranking factors of Google, they cannot attend to everything and thus, they would not know exactly where the site will appear. Most importantly, these factors are not publicly known and even if a few factors are shared by Google, we don't know the exact weight of those. The best they can do is to stick to the guidelines provided by Google but then, those guidelines are known to every SEO agency and everyone can follow those steps.
Another thing which they can't control is how the competitors are gearing up for the challenge. If the competitors are doing a great job in SEO, that will surely impact the ranking as Google will give them more importance. No SEO agency can control the competitor performance and thus, a promised ranking is simply a myth.
Google continuously changes the algorithm and presently, more than two hundreds factors are checked before deciding the where the website shall be in the search result page. No SEO company can provide any guarantee because while they do their best to influence the major ranking factors of Google, they cannot attend to everything and thus, they would not know exactly where the site will appear. Most importantly, these factors are not publicly known and even if a few factors are shared by Google, we don't know the exact weight of those. The best they can do is to stick to the guidelines provided by Google but then, those guidelines are known to every SEO agency and everyone can follow those steps.
Another thing which they can't control is how the competitors are gearing up for the challenge. If the competitors are doing a great job in SEO, that will surely impact the ranking as Google will give them more importance. No SEO agency can control the competitor performance and thus, a promised ranking is simply a myth.